Wix Website

Playful Paws Resort

Website Design Package & Developer Project Brief

Prepared for Wix Studio Developer

Project Goal

Build a premium, responsive Wix Studio website for Playful Paws Resort that positions the business as Northwest Arkansas's premier luxury pet resort. The website should feel more like a boutique resort than a kennel and be ready to collect VIP leads immediately. The visual style should be colorful, tropical, polished, and family-friendly.

Primary Pages

1. Home

2. The Resort

3. Luxury Boarding

4. Canine Camp Daycare

5. Splash Zone

6. Grooming & Spa

7. Self-Wash

8. Barkery & Pawsh Boutique

9. Birthday Pawties

10. Our Story

11. FAQs

12. Contact

13. VIP Club

14. Careers

15. Construction Updates

Brand Direction

Mood: Tropical luxury resort

Audience: Dog owners seeking premium care

Tone: Warm, playful, trustworthy, upscale

Primary colors: Purple #5B248E, Teal #0AA7A7, Pink #F04C82, Orange #F47B20, Cream #FFF7E8

Fonts: Poppins / League Spartan

Rounded cards, curved section dividers, subtle animations.

Homepage Requirements

• Announcement bar

• Sticky navigation

• Hero with building rendering and headline 'Where Every Pup Gets a Vacation Too!'

• Explore Resort & Join VIP buttons

• Eight service icons

• Three feature cards (Play, Stay, Pamper)

• Story section

• Trust & Safety section

• VIP email signup

• Coming Soon section

• Full footer

Functionality

Responsive on desktop/tablet/mobile

SEO-ready

Google Maps

Contact form

VIP email capture

Social links

Prepared for Gingr booking integration

Fast loading images

Accessibility best practices

Assets Available

• Final logo

• Architectural presentation board

• Homepage visual direction

• Brand colors

• Written copy

• Hero artwork

• Service imagery

Scope Exclusions

No booking system integration at launch.

No e-commerce at launch.

No payment gateway required for Version 1.

Timeline

Developer should build Version 1 within 24–48 hours using supplied assets and branding.

Deliverables

Published Wix Studio website

Editable Wix account

Responsive layouts

Basic SEO

Connected custom domain

Working forms

Handoff documentation

Message to Freelancers

This is an implementation project—not a branding project.

The design direction, copy, logo, colors, and imagery are already established.

Please quote based on building the supplied design in Wix Studio rather than redesigning the website.

Suggested Budget

$300–$500 fixed price if building from supplied assets. T